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marketing activities

См. также в других словарях:

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… …   Wikipedia

  • Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …   Wikipedia

  • Marketing activation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing operations management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing resource management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing in schools — is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities primarily advertising. For example, a school might allow only one brand of soft drink to be sold in… …   Wikipedia

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